Soap and clean beauty brand Osia Osia will launch ‘Oud Week’ as a week-long celebration at the end of January to promote Oud as a beneficial ingredient in skincare products. The brand also plans to expand its global brick-and-mortar footprint and open at least 250 stores in the next five years. 

“Osia Osia stands out as the trailblazers of incorporating Oud fragrances into soap products,” said Osia Osia’s founder Harsh Jain in an email interaction with FashionNetwork.com. “No other brand globally offers a greater variety of Oud-scented soaps than Osia Osia. This Oud Week serves as a homage to the continually expanding Oud market, highlighting the skincare benefits of Oud.”
 
The Oud Week celebration will comprise a digital and social media campaign. Each day, Osia Osia will spotlight a different product from its Oud Infusion Collection including its scented soaps ‘Oud Woody’, ‘Oud Royale’, ‘Oud Malaki’, ‘Oud Vanilla’, and ‘Oud Amber’. 

“Osia Osia’s expansion strategy entails the opening of a minimum of 250 stores worldwide over the next five years,” Jain told FashionNetwork.com. “Our objective is to emerge as the largest soap brand globally.”